Visual Identity + Web Design & Dev
Visual Identity + Web Design & Dev
Piko: A Creative Playground
Piko: A Creative Playground
The Summit is within reach, keep climbing till you reach the top.
The Summit is within reach, keep climbing till you reach the top.
(1) 2023 Pele Gold College Division–Web Design & Development (2) 2023 Silver College Division–Logo Design (3) 2023 Bronze College Division–Film, Video & Sound - Cinematography
(1) 2023 Pele Gold College Division–Web Design & Development (2) 2023 Silver College Division–Logo Design (3) 2023 Bronze College Division–Film, Video & Sound - Cinematography
Visual Identity + Web Design & Dev
Piko: A Creative Playground
The Summit is within reach, keep climbing till you reach the top.
(1) 2023 Pele Gold College Division–Web Design & Development (2) 2023 Silver College Division–Logo Design (3) 2023 Bronze College Division–Film, Video & Sound - Cinematography
The goal of this project was to design and develop an innovative digital platform tailored to the needs of emerging creatives. This interactive website is a space for users to connect, find inspiration, and share their unique creative journeys. With an emphasis on accessibility and community, “Piko” was designed to celebrate the stories of up-and-coming artists, breaking away from mainstream algorithm-driven content to create a mission-focused digital experience.
01: Objectives and Goals
Problem Addressed
In a landscape heavily influenced by algorithms and influencer-driven “Day in the Life” content, talented creatives often remain unseen and underappreciated. “Piko” seeks to counter this trend by offering a space where creativity and community take center stage, allowing individuals to gain visibility and connect with like-minded people.
In a landscape heavily influenced by algorithms and influencer-driven “Day in the Life” content, talented creatives often remain unseen and underappreciated. “Piko” seeks to counter this trend by offering a space where creativity and community take center stage, allowing individuals to gain visibility and connect with like-minded people.
Primary Goals
(1) To create a platform that showcases the stories of emerging creatives and fosters a sense of community. (2) To design a website that encourages engagement through ease of navigation and interactive elements. (3) To establish an inclusive space where users can both share their stories and find inspiration, ultimately building a supportive network.
(1) To create a platform that showcases the stories of emerging creatives and fosters a sense of community. (2) To design a website that encourages engagement through ease of navigation and interactive elements. (3) To establish an inclusive space where users can both share their stories and find inspiration, ultimately building a supportive network.
Unique Objective
Establishing a mission-driven platform that promotes meaningful interactions and storytelling as an alternative to viral content.
Establishing a mission-driven platform that promotes meaningful interactions and storytelling as an alternative to viral content.
02: Research & Insights
Target Audience
Emerging creatives and artists seeking community, inspiration, and an outlet for self-expression beyond traditional social media.
Emerging creatives and artists seeking community, inspiration, and an outlet for self-expression beyond traditional social media.
Research Approach
Research included an analysis of popular content-sharing platforms, identifying gaps where the voices of lesser-known creatives were often overshadowed by algorithm-favored content. Additionally, user feedback and insights from the creative community informed the platform’s layout and functionalities.
Research included an analysis of popular content-sharing platforms, identifying gaps where the voices of lesser-known creatives were often overshadowed by algorithm-favored content. Additionally, user feedback and insights from the creative community informed the platform’s layout and functionalities.
Key Insights
(1) Ideal users desire a space free from algorithmic bias, focusing instead on genuine connections and the appreciation of individual stories. (2) Interactive and intuitive navigation was critical to ensure accessibility for users of all tech skill levels.
(1) Ideal users desire a space free from algorithmic bias, focusing instead on genuine connections and the appreciation of individual stories. (2) Interactive and intuitive navigation was critical to ensure accessibility for users of all tech skill levels.
03: Design Process
Ideation
Initial brainstorming led to a conceptual framework that emphasized storytelling, community, and an approachable interface. Ideas were gathered for a visual identity that felt inclusive and inviting, using themes and colors that inspire creativity.
Initial brainstorming led to a conceptual framework that emphasized storytelling, community, and an approachable interface. Ideas were gathered for a visual identity that felt inclusive and inviting, using themes and colors that inspire creativity.
Initial Sketches & Wireframes
Wireframes were created to map user journeys, ensuring ease of navigation and interactivity. The visual identity was built around organic shapes and vibrant colors to capture a sense of community and creative energy.
Wireframes were created to map user journeys, ensuring ease of navigation and interactivity. The visual identity was built around organic shapes and vibrant colors to capture a sense of community and creative energy.
Iterative Design
After initial wireframes and prototypes, user testing was conducted to gather feedback on functionality and design. Adjustments were made to simplify navigation, enhance visual elements, and better align the platform with users’ needs for story sharing and connection.
After initial wireframes and prototypes, user testing was conducted to gather feedback on functionality and design. Adjustments were made to simplify navigation, enhance visual elements, and better align the platform with users’ needs for story sharing and connection.
04: Challenges & Solutions
Challenge
The primary challenge was creating a platform that could stand out against influencer-focused, algorithm-driven content while still encouraging engagement and visibility.
The primary challenge was creating a platform that could stand out against influencer-focused, algorithm-driven content while still encouraging engagement and visibility.
Solution
A mission-focused design was developed, one that prioritized storytelling and community. The platform’s layout was structured to emphasize user stories and provide an inviting, non-competitive space for emerging creatives. Visual elements and copywriting reinforced the platform’s role as a space for authenticity and connection.
A mission-focused design was developed, one that prioritized storytelling and community. The platform’s layout was structured to emphasize user stories and provide an inviting, non-competitive space for emerging creatives. Visual elements and copywriting reinforced the platform’s role as a space for authenticity and connection.
05: Final Design & Outcomes
Final Product
Piko launched as an interactive website with a unique visual identity and user-centered design that facilitates community-building and authentic storytelling. The website’s interface combines user-friendly navigation with bold visuals, inspiring creatives to share and explore stories.
Piko launched as an interactive website with a unique visual identity and user-centered design that facilitates community-building and authentic storytelling. The website’s interface combines user-friendly navigation with bold visuals, inspiring creatives to share and explore stories.
Reflection
This project underscored the importance of prioritizing mission and community in digital design. It reinforced the idea that design can inspire genuine connections and help underserved creatives find a voice, creating a space that feels welcoming, authentic, and inclusive.
This project underscored the importance of prioritizing mission and community in digital design. It reinforced the idea that design can inspire genuine connections and help underserved creatives find a voice, creating a space that feels welcoming, authentic, and inclusive.
Impact & Success Metrics
Initial feedback from users has highlighted the platform’s welcoming atmosphere and ease of use, with many praising the focus on community over popularity metrics. Success will be measured by the platform’s engagement rates, user retention, and the growth of shared stories over time.
Initial feedback from users has highlighted the platform’s welcoming atmosphere and ease of use, with many praising the focus on community over popularity metrics. Success will be measured by the platform’s engagement rates, user retention, and the growth of shared stories over time.
The goal of this project was to design and develop an innovative digital platform tailored to the needs of emerging creatives. This interactive website is a space for users to connect, find inspiration, and share their unique creative journeys. With an emphasis on accessibility and community, “Piko” was designed to celebrate the stories of up-and-coming artists, breaking away from mainstream algorithm-driven content to create a mission-focused digital experience.
01: Objectives and Goals
Problem Addressed
In a landscape heavily influenced by algorithms and influencer-driven “Day in the Life” content, talented creatives often remain unseen and underappreciated. “Piko” seeks to counter this trend by offering a space where creativity and community take center stage, allowing individuals to gain visibility and connect with like-minded people.
Primary Goals
(1) To create a platform that showcases the stories of emerging creatives and fosters a sense of community. (2) To design a website that encourages engagement through ease of navigation and interactive elements. (3) To establish an inclusive space where users can both share their stories and find inspiration, ultimately building a supportive network.
Unique Objective
Establishing a mission-driven platform that promotes meaningful interactions and storytelling as an alternative to viral content.
02: Research & Insights
Target Audience
Emerging creatives and artists seeking community, inspiration, and an outlet for self-expression beyond traditional social media.
Research Approach
Research included an analysis of popular content-sharing platforms, identifying gaps where the voices of lesser-known creatives were often overshadowed by algorithm-favored content. Additionally, user feedback and insights from the creative community informed the platform’s layout and functionalities.
Key Insights
(1) Ideal users desire a space free from algorithmic bias, focusing instead on genuine connections and the appreciation of individual stories. (2) Interactive and intuitive navigation was critical to ensure accessibility for users of all tech skill levels.
03: Design Process
Ideation
Initial brainstorming led to a conceptual framework that emphasized storytelling, community, and an approachable interface. Ideas were gathered for a visual identity that felt inclusive and inviting, using themes and colors that inspire creativity.
Initial Sketches & Wireframes
Wireframes were created to map user journeys, ensuring ease of navigation and interactivity. The visual identity was built around organic shapes and vibrant colors to capture a sense of community and creative energy.
Iterative Design
After initial wireframes and prototypes, user testing was conducted to gather feedback on functionality and design. Adjustments were made to simplify navigation, enhance visual elements, and better align the platform with users’ needs for story sharing and connection.
04: Challenges & Solutions
Challenge
The primary challenge was creating a platform that could stand out against influencer-focused, algorithm-driven content while still encouraging engagement and visibility.
Solution
A mission-focused design was developed, one that prioritized storytelling and community. The platform’s layout was structured to emphasize user stories and provide an inviting, non-competitive space for emerging creatives. Visual elements and copywriting reinforced the platform’s role as a space for authenticity and connection.
05: Final Design & Outcomes
Final Product
Piko launched as an interactive website with a unique visual identity and user-centered design that facilitates community-building and authentic storytelling. The website’s interface combines user-friendly navigation with bold visuals, inspiring creatives to share and explore stories.
Reflection
This project underscored the importance of prioritizing mission and community in digital design. It reinforced the idea that design can inspire genuine connections and help underserved creatives find a voice, creating a space that feels welcoming, authentic, and inclusive.
Impact & Success Metrics
Initial feedback from users has highlighted the platform’s welcoming atmosphere and ease of use, with many praising the focus on community over popularity metrics. Success will be measured by the platform’s engagement rates, user retention, and the growth of shared stories over time.
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